Sunday, May 20, 2007

Product Opportunity Gap

This graph shows the existing competitors on the market for 'Looking Out' and the market positioning comparing Cost and Technology.
  1. Cheap Rag Curtain
  2. Polyester/Cotton Curtains on railing
  3. Painted Bamboo Curtain
  4. Curtains on pulley track
  5. Painted Vertical and Roman blinds
  6. Screen Printed Blinds
  7. UV Protected Blinds
  8. SPD, Electrochromatic, Photochromatic, Smart Glass
The X represents where 'Looking Out' is going to placed within the market. It is high in technology as I am designing for the near future market and foresee the demand for such product at an affordable cost to the middle class sector. It is a matter of Demand and Supply to drive down the technology, and manufacturing cost.

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