IKEA - Similar Philosophy "a better everyday life"

The IKEA business idea is to offer a wide range of home furnishings with good design and function at prices so low that as many people as possible will be able to afford them. And still have money left!

Most of the time, beautifully designed home furnishings are created for a small part of the population — the few who can afford them. From the beginning, IKEA has taken a different path. That means responding to the home furnishing needs of people throughout the world. People with many different needs, tastes, dreams, aspirations...and wallets. People who want to improve their homes and create better everyday lives.

For more information visit: www.ikea.com/ms/en_CN/

Route To Market - Do It Yourselves!

Orient Home, Home Depot, B&Q and more

The home improvement market on the mainland is the most promising in the world: $50 billion in sales in 2005 and growing at 12% a year. Homeownership has skyrocketed, from near zero two decades ago, when there was virtually no private property, to 70% of all housing today.

Even though that these stores sell Do It Yourself goods, they provide the service of installing all the furniture/goods at the purchasers home.

For more information visit: http://www.businessweek.com/magazine/content/06_18/b3982066.htm